StartUp: Crypto Crime Thriller Reborn – TheAttReviews Review

🎭 Characters and Performances: Unlikely Entrepreneurs

The heart of StartUp lies in its trio of flawed, compelling protagonists and the powerhouse performances behind them.

The Core Trio

Adam Brody sheds his teen-idol past to convincingly portray Nick Talman, a banker's son who gambles everything on a risky venture. Nick's evolution from a timid financier under his father's shadow to a driven (if morally conflicted) startup founder anchors the series with relatable human stakes.

Otmara Marrero delivers a breakout performance as Izzy Morales, the gifted coder whose brainchild GenCoin ignites the plot. Marrero imbues Izzy with fierce determination and vulnerability that make her tech-genius character feel authentic – she's brilliant but far from invincible, often scrambling to solve problems under immense pressure.

Edi Gathegi is riveting as Ronald Dacey, a Haitian gang leader who unexpectedly becomes the venture's muscle and soul. Gathegi brings gravitas and nuance to Ronald, portraying him not as a one-note criminal but as a father and community man torn between street loyalty and a better future.

Supporting Powerhouses

Martin Freeman stands out in an against-type turn as corrupt FBI agent Phil Rask, infusing the antagonist with nervy intensity and unpredictable menace. Freeman's performance – equal parts charming and chilling – makes Rask a formidable foil who can steal a scene with either an unsettling whisper or an explosive outburst.

Ron Perlman joins in later seasons as Wes Chandler, a charismatic venture capitalist with his own agenda. Perlman's natural authority and grit add another layer to the ensemble, playing off the younger cast effectively.

Together, the cast's performances ground the show's sometimes wild plot twists in credible emotion, making every character feel authentic and invested.

🎨 Visual Style and Setting: Miami's Digital Noir

With its Miami backdrop, StartUp boasts a visual palette that contrasts sunlit glamour with shadowy underworld grit.

Cinematic Atmosphere

The series makes excellent use of its setting – from sleek downtown high-rises to the weathered streets of Little Haiti – to underscore the dual lives its characters lead. Cinematically, the show often bathes scenes in neon glow and cool blues, evoking a modern noir atmosphere where high-tech dreams meet hard-edged crime.

By day, Miami's bright exteriors and contemporary office spaces reflect the promise of startup culture; by night, the cinematography shifts to tight, dimly lit alleys and warehouses where deals go awry and violence simmers.

Technical Excellence

This dynamic lighting and color contrast visually reinforce StartUp's theme of duality – legitimate innovation versus illicit activity. The camera work is fluid and urgent, keeping viewers on edge during tense negotiations or confrontations.

Why it works: When code is being written or hacked, the series avoids cliché depictions; instead of cheesy Hollywood hacking montages, we see the strain on Izzy's face or the glow of a terminal in a dark garage, an approach that feels authentic and tactile.

The soundtrack further complements the mood with subtle electronic beats and brooding tones that accentuate suspense without overpowering the drama, turning Miami into a character of its own.

🧩 Writing and Pacing: Gritty Drama with Payoffs

The writing in StartUp strikes a careful balance between tech jargon and character-driven drama, resulting in a story that is complex yet easy to follow.

Dialogue and Structure

The dialogue is sharp and unafraid to mix business talk with street slang, highlighting the cultural collisions at the show's core. Each episode methodically raises the stakes – a stolen laptop, a gang retaliation, an investor's ultimatum – and these threads are skillfully interwoven into the season's overarching narrative.

StartUp is unafraid to take its time setting up its dominoes. The pilot and early episodes lay a slow-burn foundation, introducing the disparate lead characters and the high-concept idea of GenCoin.

Viewers who stick with it past the initial setup are rewarded with escalating tension and twists that feel earned rather than arbitrary.

Narrative Strengths

By the midpoint of each season, the pace quickens significantly as secrets unravel and unlikely alliances are tested. The show's twists and turns spring from the characters' own mistakes or betrayals rather than sensational shocks, making the drama more believable and gripping.

The result: The season-long story arcs give StartUp a binge-worthy quality where episodes end with just enough suspense to pull you into the next, proving that the show isn't just about flashy tech ideas – it's about consequences and the human cost of chasing an ideal.

📈 Reception and Impact: From Overlooked to Cult Favorite

When StartUp first released on Crackle in 2016, it flew largely under the radar. Critics were lukewarm – Season 1 in particular received mixed reviews as some found the premise promising but the execution uneven.

The Second Life

In 2021, however, StartUp experienced a surprise surge in popularity on streaming, climbing into Netflix's Top 10 list as new viewers binge-watched all three seasons. This second life as a cult favorite highlighted what early adopters already knew: the show's gripping story and characters resonate strongly once given a chance.

Word-of-mouth from enthusiastic fans has painted StartUp as an "underrated gem" of the tech-thriller genre, prompting many who missed it initially to finally take notice.

StartUp's journey from obscurity to prominence underscores the power of streaming platforms in resurrecting quality shows that belatedly earned the recognition they deserve.